This Israel's Family Day, we celebrate the timeless beauty of grandmothers, whose love and wisdom grace us with enduring elegance.
"Grandmothers who started luxurious families, who built houses, grandmothers who developed careers, grandmothers who are an anchor. We chose four grandmothers and one mother and invited them to pose for the new campaign, to model a new collection for us, to sit down with us for coffee and tell us about themselves, their children and grandchildren, about fashion and life .
It's time for grandmothers: Daniela Lehbi, Aviv 24.
Grandma is also part of the values that stand behind Daniela Lehbi - a house that sanctifies family, as in the campaign for the daughters of the Asia family (Daniela's family) which was successful because the story was accurate, real and captivating. Daniela Lehavi is also a place of heritage, of knowledge and worldview that is passed from father to daughter and son, as is evident in the story of Daniela, whose father was an art collector and who passed on to her the aesthetic sensitivity and great knowledge she gained because of him, and from her to Uri Lehavi, her son, who continues in her footsteps.
It seems that there is no better timing than this time to speak gracefully of grandmothers and mature women, those who are not only beautiful faces but also a whole world: smart women, confident in themselves, women who have their own career and world, women who know what they want and do not account to anyone else . This family day is the right time to turn the spotlight on what was once a derogatory term for the old-fashioned and archaic and which has become in recent years, and even more so this year, a term for a figure that inspires, confidence, warmth and strength."
Take for example Pazit Sheleff, a clinical psychologist and actress, at the age of 68. She is a mother of 4 grandchildren and shares during the photo shoot of the new collection, "Being a woman is a privilege. There's something unique about feminine power and insight. Don't hesitate to use it." She also encourages everyone "not to give up on dreams" and explains how, as someone who always loved to play and considered it a hobby throughout her life, she decided 20 years ago to elevate it and turn it into something more professional. "I learned not to give up, and that it's possible to have both. The power is in finding the balance without giving up on the dream." In our conversation, she also suggests compromising. "Not in the sense of giving up but in the sense of understanding that no extreme is good to stay in. You need to find the middle ground without giving up on what's important."
Leora Yanover Yarkoni, 68, from Ganei Tikva, is a grandmother to 4 grandsons and a mother to 3 daughters. She is a retired teacher and shares, "It's a shame I can't skip over the children and get straight to being a grandmother, but I love being a grandmother. They ask me to go back to being a teacher but I want to be available for my grandchildren, and there's no chance I'm going back to the classroom." Holding the Bonnie bag, she suggests, "Don't take everything seriously, don't get angry. Sometimes you need to know when to let go and move on. Nothing is worth the pain and arguments. I believe that in most situations, you can move on without giving up on the dream." Additionally, she has a message for women: "It's never too late to do anything. The fact that I'm here, modeling for Daniella Lehavi's new collection is great proof. It is a fun day, a kind of dream. We're all getting dolled up, dressing ourselves. We all play at being models. It's just great fun."
Bilha Keydar, 72, is a mother of 3 children, and two daughters (Yaara Keydar, a renowned fashion historian and art curator, and Dikla Keydar, an award-winning author and creator whose latest series 'The Lesson' won international awards). She is a grandmother to 6 grandchildren, whom she loves very much, and is involved in the field of communication therapy, hearing rehabilitation, and fitting hearing aids. "I've been living in Ramot Hashavim for many years," she says, "and I hope that the situation will improve - then we can truly say that everything is perfect." Holding the Bonnie vegan bag, she deliberates on which color to choose and praises the bag's ease and functionality. "I learned to be more forgiving," she says in the interview. "I learned not to butt heads with everything. On one hand, go with my truth, but on the other hand, also accept the other." Finally, she adds, "You need to enjoy life. They are short, and you need to maximize them. The kind of insights we learned how important they are in recent months."
Michal Levin, an insurance agent soon to celebrate her 60s, is a mother of 3 children and a grandmother to 2 grandchildren. "Life begins with grandchildren," she laughs. She is photographed for the campaign and is filled with excitement. "I came to pamper myself," she says, "and it's a little gift to myself." With age, Levin learned "to breathe, count to ten, know that some things sort themselves out, and what doesn't - doesn't." She also notes the past few months as a life lesson: "You need to know how to acknowledge what you have because nothing is self-evident," she says. Her message to women is powerful: "Everything is okay," she explains, "You can do everything, and whatever you want, reach out and take it."
The last one photographed is the youngest of them all: Limor Perder, mother of 4 children. She is 54 years old, an architect and interior designer who "loves the sea". She also speaks in praise of the Boni, the vegan bag that meets her worldview which is related to reducing consumption and caring for the environment. "I'm for the world, and just as I walk around with a reusable cup and consider the environment - that's how I like the bag to be made from recycled material. I love Daniela Lehbi's Bonnie because he speaks two languages: day and evening. He's not official, he's just me.' In addition, she says that with age she learned that "Less is More - the less you have, the more you have. I believe that you need as few things as possible, and I've learned that I'm better with it.' In the spirit of the times, she also comes with a strengthening message: "These days I believe even more strongly that you should enjoy the moment." Make yourself free because it doesn't come alone. And above all - love it.'
