The Israeli customer is looking for a non-flattering product, a durable and high-quality product. Befitting a young country, our consumer nature is also disconnected from nostalgia (for now). When Daniela sat at night, trying to crack the next model, the audience she was playing to is the Israeli audience, her design turned to her own needs and to her friends. The products did not land in a vacuum, the need of the Israeli audience to understand him, his needs and aesthetics, led Daniela to design the products in the best possible way.

After she passed away in 2013, her son Uri continued her path.
The business expanded in Israel and began to be sold also in foreign markets with an emphasis on the American customer.

"New in Israel", a phrase we hear less and less, "straight from America", "international quality", these phrases are a thing of the past, the bowl has turned, from a place of anticipation for the next product that lands in Israel, the next store that opens, or the McDonald's branch First, today, Israeli society has made the Israeli product, the Israeli brand, or the local Israeli designer, to be at the top of the table.

In the USA today, Daniela Lehbi already has over 100 points of sale, an internet store and more to come.. The bag that conquered America is withoutThe crossbody builder. The bag broke the market and is absolutely the favorite of the Americans.

The success of the Daniela Lehbi brand in the USA is conclusive proof of the existence and nature of Israeli design