The Architecture Of The Campaign

Summer 2023

The amazing story of our summer campaign location

The amazing story of our summer campaign location

According to one of the architects, Zvi Hecker, this is a structure specifically adapted to the Mediterranean climate and way of life.

We chose this building as the perfect backdrop for our summer campaign photoshoot. Insisting on quality materials, a style that is local yet relevant everywhere, prominent geometry, and the idea that design should not only focus on appearance but also on how people will use and experience it over time – all these elements make the connection between the building and the collection truly perfect.

We chose this building as the perfect backdrop for our summer campaign photoshoot. Insisting on quality materials, a style that is local yet relevant everywhere, prominent geometry, and the idea that design should not only focus on appearance but also on how people will use and experience it over time – all these elements make the connection between the building and the collection truly perfect.

The Spiral House

Architect: Zvi Heker in collaboration with architects Gil Bernstein, Shmuel Grobman, and Rina Haring

Inside the house in the shape of a hexagon - Local aesthetics

Dive into our world