Quiet luxury - branding versus quality

קיץ 2025

In the world of high fashion, a quiet revolution has been taking place in recent years. A subtle but distinct movement that suggests a profound change in the perception of luxury. Instead of standing out, it seeks to remain. Instead of writing its name in capital letters – it whispers.

Quiet Luxury– “Quiet luxury” – is an approach that does not seek to make a statement, but rather to leave an impression through materials, sensations, and stories. The logo is pushed aside, and its place is taken by the precision of the stitching, the quality of the raw materials, and the investment in handwork. It does not display wealth – it feels like wealth.

Designed to stay

This summer at Daniela Lehavi is dedicated to natural, ancient and refined materials:Press. A breathable and light material, full of character and texture, with a warm color scheme that feels like an Italian vacation. But straw, for us, is not just a material – it is a statement. A statement about going with and against time at the same time.

Kraft Renaissance

Handicraft, considered a marginal field for years, is now returning to the forefront. It has become a statement. The hallmark of new quality.

"For behold, it is like clay in the hand of the maker..."So too, straw in the hands of weavers is stretched, woven, curved, and embroidered into a bag or sandal that is much more than an item.

The Braided Collection

There are items that were not created on a production line – but by hand, at a different pace, from knowledge that is passed down between generations.The Braided CollectionDaniela Lehavi's is a living tribute to craft – traditional techniques that maintain the balance between strength and delicacy, between form and movement.

Every bag and shoe in the collection is a meeting between material and person, between a personal story and a timeless design language.
The weaving creates unexpected, semi-transparent, airy, rich textures – ones that the eye wants to touch, and the hand wants to carry again and again.

This summer, choose items made with touch, with thought, with time.
Choose quiet luxury. Choose handmade.

Now all you have to do is choose.

Dive into our world