THE ARCHITECTURE OF SS23 CAMPAIGN

THE AMAZING STORY OF OUR SUMMER CAMPAIGN LOCATION

Our summer collection campaign with Shirley Bouganim was photographed by Dudi Hasson in one of the fascinating buildings constructed in Israel - the unique "Duvinder House"

According to one of the architects, Zvi Hecker, this is a structure specifically adapted to the Mediterranean climate and way of life

The house's layout is based on a network of elongated triangles, with the slanted walls intersecting each other. Instead of traditional staircases between floors, the building features open, vertical, and horizontal transition systems. Interestingly, there is a central courtyard between the apartments.
We chose this building as the perfect backdrop for our summer campaign photoshoot. Insisting on quality materials, a style that is local yet relevant everywhere, prominent geometry, and the idea that design should not only focus on appearance but also on how people will use and experience it over time – all these elements make the connection between the building and the collection truly perfect.